- JBS Imports
- Jul 31
- 1 min read
In case you missed it, we partnered with Meat & Livestock Australia, the Great Southern Team, & Progressive Grocer, to discuss our Great Southern Lamb & JBS Farm Assurance Program's initiatives towards sustainability.
Webinar Highlights
On July 29th, 2026, this webinar successfully introduced Australian lamb to both newcomers and those interested in learning more about the distinct attributes of Great Southern lamb. It provided an excellent opportunity to explore what sets this premium product apart from the rest.
Kirsty McCormack, the Marketing Development Manager for Aussie Beef, Lamb, & Goat, emphasized the growth of lamb consumption in the US and its continued expansion. As lamb consumption evolves, the scale of Australian lamb production is adapting to meet US demand.
Aimee Bolton, the Farm Assurance & Supply Chain Manager for JBS Australia, concluded by discussing how Great Southern Lamb is an ideal choice for consumers seeking sustainably sourced meat, from pasture to plate.
Where to Watch & Learn More
Watch the full webinar to learn more about how Great Southern Lamb is setting new standards in sustainable protein.
Always feel free to submit a message on our contact form, where we'd love to provide further information. Your questions are important to us!
