Pure Prime

Sought by leading chefs and gourmet food retailers around the world, this preeminent Australian beef brand has developed a proud reputation across the globe for those fortunate enough to try this grain-fed marble score 3+ beef for themselves. 

For over 20 years, Pure Prime has been refined through genetic selection and the highest production standards to deliver marbling perfection, resulting in tender, succulent, and deliciously juicy beef.

Our Pure Prime cattle are grain-fed on a hand-selected ration by our feedlot nutritionists, ensuring high marble scores and consistent flavor.